Create an on brand response for Nespresso UK that addresses the Climate Crisis targeting Career Driven Millennials.
The Problem:
There’s one thing that Nespresso needs to truly consider, arguably even more so than their next campaign with George Clooney, and that’s their products’ impact on the Climate Crisis.
There’s one thing that Nespresso needs to truly consider, arguably even more so than their next campaign with George Clooney, and that’s their products’ impact on the Climate Crisis.
As a global leader in coffee pods and capsules, Nespresso has a huge responsibility to address the practicalities their customers face when it comes to recycling their aluminium pods.
The Solution:
Launching KIND COFFEE - 100% compostable coffee pods.
Coffee doesn't have to cost the earth. This sub-brand encourages eco-friendly, guilt-free, “podsitive” impact for the consumer; with an emphasis on saving money, saving time and saving the planet.
Launching KIND COFFEE - 100% compostable coffee pods.
Coffee doesn't have to cost the earth. This sub-brand encourages eco-friendly, guilt-free, “podsitive” impact for the consumer; with an emphasis on saving money, saving time and saving the planet.
